As of February 2022, it has over 237 million views. The video aired for the first time on YouTube on 23 March 2012. As the fight progresses backwards, it is revealed that the female character is the aggressor in the fight, having ambushed the male character as he returned home to discover his wife bound and gagged. The video features a violent fight in an apartment between a male and a female character shown in reverse, beginning with the death of the female character at the hands of the male character, who bludgeons her with a breeze block. We liked that you might have to go back and watch it a second time to figure out what is happening" It’s quite a weird one people aren’t sure what’s going on. In an interview with Interview magazine, Joe Newman states "Our video for this track has a really different message, and yet it worked really well with the song. The song and its music video seem to convey very different messages, with the song being about a deranged, obsessive man, whilst the music video shows a murderous and presumably vengeful ex-girlfriend. Directed by Ellis Bahl and starring actors Jonathan Dwyer, Jessica DiGiovanni, and Eleanor Pienta, it is the band's first official music video. Writing for the song started when Joe Newman read a warning label on an aresol can which said the can "may contain traces of something that may be flammable", to which Newman translated into the repeated leitmotif of "she may contain the urge to run away" Music video Ī music video was created to accompany the release of the song. The song is about a man who's in love with a partner that wishes to leave with them, and in response, the man resorts to violent outbursts and threats to force the two to remain together, with implications that the ending lyrics of "please don't go, I'll eat you whole, I love you so" is supposed to mean said partner is murdered, as per the cannibalism metaphor from Where the Wild Things Are. Sendak's words are "Oh, please don't go - we'll eat you up - we love you so!". Breezeblocks' lyrics are "Please don’t go, I'll eat you whole / I love you so". Newman sings, "Do you know where the wild things go?" In addition, the repeated refrain at the end of the song is a modified version of a portion of the book. The song contains multiple references to the children's book Where the Wild Things Are by Maurice Sendak.
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